Channel Acceleration Services

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Adaptive Partnering™ Generates Massive Productivity Improvements 

Disruptive economic forces and technology are creating a perfect business environment for leveraging channels to drive growth. Yet increasingly high partner expectations, product & service complexity, and competition for the best partners is making channel management harder than ever. 


Our extensive catalog offers our clients a comprehensive and customizable training curriculum suite that spans every role and skill required to build and sustain high-performance channels.


We provide end to end consulting and advisory services spanning the entire channel life cycle. Consider us an extra set of expert hands when you need to move the bar quickly.

Keynotes and Workshops

We bring innovative, thought provoking, and entertaining messages to thousands of leaders each year at conferences and venues across the globe.

New Channel Start Up

Starting a new channel from the ground up is a unique challenge. We work with you to develop a blueprint for your new channel, implement partner recruiting, onbaording and training strategies.

Partner Engagement

Disengaged partners don't sell and 70% of partners that disengage do so because they feel neglected. Our Partner Engagement Index (PEI) helps you keep your finger on the pulse of partner engagement.

Channel Optimization

When mature channels stall and become less adaptive to disruptive market forces our clients bring us in to help them optimize and reignite channel performance.

Partner Recruiting

Recruiting enough of the right partners is critical to building a high-performing channel. We help you build and execute effective partner recruiting strategies.

Partner Training & Certification

We are experts at developing curriculum and deploying training programs that onboard new partners fast and provide continuing education to existing partners on sales, service, and product knowledge.

Channel Manager Certification

Our intensive and comprehensive Channel Manager Certification program allows your channel managers to earn CCM credentials while gaining the knowledge and skills they need to effectively drive growth through channel partners.

We help you accelerate channel growth and maximize profits by aligning channel managers, partners, sales, and service around shared goals and mission.

Channel University

Channel University

Our innovative learning management platform and mobile app delivers training to your team and partners anywhere, any time, and on any device. Channel University offers SCORM compliant courses  and supports on-demand, self-directed training, classroom training and workshop follow up, and live virtual classroom training for:

  • Channel Manager Certification
  • Partner Certification
  • Sales and Service Training
  • Partner Onboarding
  • New Product Launches
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Adaptive Partnering™

In a world dominated by disruptive change ADAPTING is a distinct competitive advantage. Partners must adapt quickly to changing market conditions, customer expectations, and competitor intrusions. Channel managers must adapt to partner styles, situations, and emotions to effectively influence partner behaviors.

Our innovative channel development framework and training program gives your channel managers the tools, techniques, and skills they need to develop partners, leverage internal resources, and accelerate sales growth.

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