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Why is Selling Through a Partner so Difficult? (Video Q&A)

By Keith Lubner, Co-Founder of Channel EQ.

A viewer of our weekly Q&A series sent in this really profound question:  “Why is selling through a partner so difficult?” In a quick 4 minutes, we outline several reasons why.

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Keith Lubner acts as an advisor and mentor to several of today’s leading channel organizations on Keith Lubner_2016 sitting_glassesstrategies, tactics, and programs to accelerate growth. He is a world-wide recognized expert on enablement, channel sales & marketing issues, and channel leadership. His training programs and workshops have been delivered across the globe to several start-up and multi-national organizations.