By Keith Lubner, Co-Founder of Channel EQ.
A viewer of our weekly Q&A series sent in this really profound question: “Why is selling through a partner so difficult?” In a quick 4 minutes, we outline several reasons why.
Keith Lubner acts as an advisor and mentor to several of today’s leading channel organizations on strategies, tactics, and programs to accelerate growth. He is a world-wide recognized expert on enablement, channel sales & marketing issues, and channel leadership. His training programs and workshops have been delivered across the globe to several start-up and multi-national organizations.